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I help technology companies position themselves more competitively, accelerate revenue, and drive effective M&A.

How?  By developing actionable strategies and helping them execute — in focused, outcomes-oriented engagements.

Select examples:


Client                                           What they do                                      What I delivered                                                    Year

Cisco                                                Network equipment                                 Outside-in strategic analysis                                     2013

Logi-Serve                                      Predictive assessment SaaS                    Sales & go-to-market execution                               2013

Infor                                                ERP, HCM, SaaS                                       Strategy, positioning, enablement, M&A               2013

NationalField                                Social business performance                  Strategic counsel, M&A advisory                             2012

Accept Software                            Product and portfolio mgmt.                  Channel strategy, plan, tactics, metrics                 2010

HumanConcepts                           Workforce analytics SaaS                        Sales, product roadmap, M&A advisory                2009

Brand Velocity                               IT transformation                                     Positioning, mindshare, sales tools                        2008

NVIDIA                                           Graphics processing chips                     “Battle for the Soul of the PC” vs. Intel                   2008

MediMedia                                     Healthcare information LBO                 Acquisition of HealthInk                                           1996

Pravda                                            Russian reform newspaper                     Product development                                                 1991

Advanced Voice Systems             Early voicemail provider                         Refined business plan – funded, acquired            1985


If you want to grow or reinvent a business in the cloud… accelerate revenue… sharpen your positioning…

or if you’re ready for a JV, private placement or acquisition:  Please e-mail mlange at

For more on my background, please visit


This minimalist website is brought to you by Mark Lange — a  value generator, growth driver and deal sherpa

who’s out helping clients exceed their own goals!